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Reimagining
Our aim is to build a resonant image for Birmingham, one that is based on its DNA and that all of its diverse people can share in.Birmingham is composed of a vibrant mix of individuals who each have an identity to be proud of, providing the basis for "i am" as a part of Birmingham.
Their creativity define the unique fabric of this city, and drives it forwards. Their ingenuity is reflected by the metal work, jewellery design, and automotive and aerospace industries which are still rooted here, as is illustrated by the springs drawn within the Arista typeface.
Some of the region's notable personalities are listed below. It is the inspired drive of such individuals and those of previous generations that have shaped the region's identity. We've written our city as Birmingham to reflect this spirit.
To find out more about the city's history see Steve Rainbow's More Canals than Venice. For more on our story click the image or NEXT.
